📝 INDEX


  1. 💹 MARKET CALCULATIONS
  2. 👨‍👩‍👧‍👦 MARKET SHARE

💹 MARKET CALCULATIONS


<aside> 💡 All market values have been calculated from a bottom-up approach.

</aside>

<aside> 1️⃣ TAM

▶️ Total Addressable Market (Users): 1.63 crores

▶️ Total Addressable Market (Annual Revenue): INR 22,371 crores

</aside>

<aside> 2️⃣  SAM

▶️ Serviceable Available Market (Users): 49 lakhs

▶️ Serviceable Available Market (Annual Revenue): INR 6,711 crores

</aside>

<aside> 3️⃣ SOM

✅ Serviceable Obtainable Market (Users): 7.3 lakhs

✅ Serviceable Obtainable Market (Annual Revenue): INR 1,007 crores

</aside>

🖇️ Detailed calculations available here

👨‍👩‍👧‍👦 MARKET SHARE