<aside> 💡 All market values have been calculated from a bottom-up approach.
</aside>
<aside> 1️⃣ TAM
▶️ Total Addressable Market (Users): 1.63 crores
▶️ Total Addressable Market (Annual Revenue): INR 22,371 crores
</aside>
<aside> 2️⃣ SAM
▶️ Serviceable Available Market (Users): 49 lakhs
▶️ Serviceable Available Market (Annual Revenue): INR 6,711 crores
</aside>
<aside> 3️⃣ SOM
✅ Serviceable Obtainable Market (Users): 7.3 lakhs
✅ Serviceable Obtainable Market (Annual Revenue): INR 1,007 crores
</aside>
🖇️ Detailed calculations available here