<aside> 💡 🔺 With rising middle class income & increasing number of corporate jobs, people have gotten into a sedentary lifestyle and consume unhealthy food.
An astounding **24% of Indians aged 15-49 are obese/overweight and 2 in 3 Indians will have at-least one chronic disease when they hit their 60s.
🏋🏻 WHO says 30 minutes of moderately intense activity, 5 times a week, can reduce your chances of most chronic diseases like stroke, diabetes and even many types of cancer. But, most of us don’t.
For decades, people have turned to gyms as the solution. However, a study says of the respondents who claimed to have a gym membership, only 11% continue to go past the 6 month mark. Clearly the neighbourhood gym is not the solve for most people.
🌟 cult.fit’s vision is to help Indians lead a healthy & active life. We are doing this by disrupting the fitness industry with technology and by making workouts fun & engaging by offering various forms of workout to help you find your own fitness journey.
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<aside> 🏋🏻♀️ cult.fit is a tech-first platform that offers wellness solutions through their fitness products & services, both online and offline.
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<aside> 🏦 cult.fit is the only Indian unicorn in the fitness space having raised a total funding of $685M. Some of the marquee investors that have invested in cult.fit are: TATA, Zomato, Accel, Kalaari Capital etc.
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<aside> 💰 cult.fit reported a 34 per cent YoY rise in revenue at ₹216 crore in FY22. The losses reported were marginally higher at ₹681 crores from ₹671 crores in the previous year. Fitness vertical is the major contributer at 65% of the total revenues. cult.fit is planning for an IPO in the next 12-18 months and is targetting operational profitability by mid-2023
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