The majority of casual users feel that they don’t know enough about the market or a sector to choose a smallcase.
We plan to build a pipeline of consumable content which give users insights into the pros and cons of a smallcase. Stories will be personalised to drive higher relevance for the type of user and their past investment history.
Goal → Educate users about smallcases and their pros and cons.
Success → 2% improvement in retention → Improves frequency of engagement
