Problem Statement
Navigating through long lists of smallcases and lack of personalization leads to a poor experience due to which users dropped from the onboarding journey.
Fixing the low hanging fruits in the onboarding journey and making changes to optimize it will lead to improvement in onboarding which in turn will lead to high activation and retention rates.
User Insights
“ I don’t understand what to invest in when I log on to smallcase “ ” smallcase seems overwhelming and too technical “ ” I feel I need help in investing on smallcase “
[Onboarding pre-work and getting ready](https://growthxclub.notion.site/Onboarding-pre-work-and-getting-ready-f381121f933d4b3e8a9dafcb1f6d1484)