⏬ DEEP DIVE INTO ICPs

👣 Differentiated cult.fit app behaviour

🌍 Demography

🧠 Behavioural (Time/Money Spent)

🏃🏻‍♂️ Fitness Status

💼 JTBD of our ICPs

🖌️ Pain Points

🔁 Natural Frequency

☎️ DEEP DIVE INTO INSIGHTS FROM USER CALLS

💡 Broader Insights

👀 Insights from User Calls

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