Our Objective

Atomberg’s primary objective is to revolutionize India’s consumer durables market by combining mindful design, & next-gen smart tech to build meaningful, scalable & impactful products for every Indian home.

<aside> 🔌 The Industry

Consumer Durables

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Market Penetration

SOM for Repeat Customers

• Units = 24L Households
• Revenue = 1965 CR

SOM for New Customers

• Units 12L Households
• Revenue = 988 CR

Assumptions

Top-Down approach

Bottom-Up approach

A Deeper Look:

The Macro Context

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<aside> ▶️ Competitor Analysis

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