Assuming all efforts to acquire customers stopped, this is what the scenario looks like in the next 12 months:
| Metric | Figures |
|---|---|
| No. of existing customers | 7,22,222 |
| Repeat purchase rate up to 1 year (customers buying another product from Atomberg after their initial purchase) | 12% |
| Total no. of repeat buyers in 1 year | 86,667 |
<aside> ♻️ At the current 12% repeat purchase rate, 86,667 people would purchase another product from Atomberg.
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Here’s our growth equation
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