Problem

The majority of casual users feel underconfident while investing in smallcases, while they often invest based on the advice of friends and family.

” My last mutual fund investment was based on a friend's advice, he said it was a popular fund ”

Goal and Success Criteria

Goal → Higher investment rates of smallcases, especially the popular ones.

Success → 5% improvement in retention → Improves depth and frequency of engagement

Solution

Smallcase Social Proofing - number of investors & total amount invested will help our users build more conviction about particular smallcase

Before

After

New Feed

Customers

Will affect both the ICPs and probably will be equally impactful across the board.

Current Alternate

There’s absolutely no social proofing on smallcase as of now.

Impact assessment and Metrics

A/B Testing between original (A) and new listings ( B )

50% increase in average view rates of smallcases per user in scenario B

10% increase in investment in smallcases in scenario B

User Story

Flowchart

Release strategy and milestones