Problem

****Most ****investments made are done with the end goal in mind. ****Eg: buying a house or car, children’s education, retirement corpus.

Many users do not opt for SIP as they do not know how much they should invest every month to achieve that large financial goal.

Project Summary

This project is carried out to improve user engagement on smallcase.

We are enabling users to shortlist smallcases basis on their long term financial goal after arriving at the monthly SIP amount for a particular investment period.

The personalised goal shall lead to more investors opting for SIP leading to higher retention.

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Goal and Success Criteria

Goal → Enable users to calculate the monthly (SIP) amount needed to achieve a particular financial goal basis investment horizon and expected annual returns.

Success → 5% improvement in retention → Improves frequency of engagement

Customers & Goals

ICP Age / Life stage Investing for
Young Bulls Less than 30 first large purchase like first car or house or saving for the wedding
Careful Corporate 30+ children’s education, wedding and the retirement corpus.

Current Alternate

  1. Without the attached goal, many first-time investors might not invest every month (SIP) after their first investment.
  2. The rest may arrive at the SIP amount via the Goal SIP calculator available on other financial portals