****Most ****investments made are done with the end goal in mind. ****Eg: buying a house or car, children’s education, retirement corpus.
Many users do not opt for SIP as they do not know how much they should invest every month to achieve that large financial goal.
This project is carried out to improve user engagement on smallcase.
We are enabling users to shortlist smallcases basis on their long term financial goal after arriving at the monthly SIP amount for a particular investment period.
The personalised goal shall lead to more investors opting for SIP leading to higher retention.
Screen Recording 2022-03-27 at 5.28.21 AM.mov
Goal → Enable users to calculate the monthly (SIP) amount needed to achieve a particular financial goal basis investment horizon and expected annual returns.
Success → 5% improvement in retention → Improves frequency of engagement
ICP | Age / Life stage | Investing for |
---|---|---|
Young Bulls | Less than 30 | first large purchase like first car or house or saving for the wedding |
Careful Corporate | 30+ | children’s education, wedding and the retirement corpus. |