Atomberg’s Journey So Far

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The Proposition

Innovative, energy-efficient, and smart appliances that improve the quality of life for consumers while contributing to a greener planet.

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Brand recognition & trust are high in early adopters referred to as Tech Enthusiasts but penetration into this segment of users sits at ~5%. Atomberg’s brand story is driving awareness among users in this segment but product awareness is low.
For users discovering Atomberg through their products typically discover Atomberg through marketplaces where commissions are high or offline stores where retailers are not motivated to push Atomberg products due to low margins and lack of support.
Brand awareness and more significantly, trust, among users who are value-conscious or brand-conscious sits at <3%, thereby making conversions harder even in the presence of loyal influencers.
Brand perception among retailers & distributors is that of a young brand and most treat it as an experimental play instead of a long-term product offering.

<aside> 🎯 Scale revenue from ₹650 Cr to ₹900 Cr while controlling the losses in the next 12 months.

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