Problem Statement

Our growth ambition is to reach 11.3Mn users by end of Mar’23, while onboarding and engagement will solve for retention, acquisition needs to bring in users at the top of the funnel to keep the momentum going - it is hence our core lever of growth.

Wait, Is smallcase ready for acquisition?

smallcase has found product-market fit**,** exhibiting the following signals -

Word of Mouth Referral ⇒ ⭐ ⭐ ⭐ ⭐ ⭐ Retention is low but flattens at month 7 currently ⇒ ⭐ ⭐ ⭐   Willingness to pay the investment fee ⇒ ⭐ ⭐ ⭐

What has worked so far?

Biggest acquisition drivers for smallcase in the last 12 months -

1. Product Integrations with more than 12 broker platforms
2. Organic footfall - 25% users acquired from here
3. Influencer community supporting smallcase via educational content
4. Publisher - A product that enables financial experts to create and publish smallcases
5. Gateway - A feature that lets brokers and AMC houses go live with smallcases

“ I came to know about smallcase through a friend who is into stock markets” ” I heard about smallcase through Youtube video of Ankur Warikoo”

So what’s stopping us?

So far smallcase has only been able to attract ~9% of the addressable market, the above channels were sufficient for early growth. The core problem now is the impending saturation of product integrations and only incremental additions from others.

How do we plan to solve this?

We plan to acquire 16.3Mn new users over 12 months, where M12 retentions stand at 43%